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BFCM INTERNAL

Boys' New Arrivals Girls' New Arrivals

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Featured Most relevant Best selling Alphabetically, A-Z Price, low to high Price, high to low Date, old to new Date, new to old

I Feel Happy Jess Dress - purple cotton fabric dress with smiley face patch and colorful long-sleeves.

Girl wearing I Feel Happy Jess Dress featuring purple fabric and multicolor sleeves with smiley face design.

I Feel Happy Jess Dress with smiley patch and colorful sleeves, perfect for kids' casual wear.

I Feel Happy Jess Dress: Two girls wearing a purple dress and multicolor outfit, showcasing youthful style and happiness.

I Feel Happy Jess Dress purple cotton fabric with floral tag detail featuring a round neckline.

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I Feel Happy Jess Dress

$62

Ice Cream Sandwich Rash Guard featuring a fun ice cream sandwich graphic perfect for beach and water activities.

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Ice Cream Sandwich Rash Guard

$40$24

Ikat Stella Bikini set featuring zigzag design in seafoam green, light pink, and coral hues with UPF 50 protection.

Girl relaxing in a pool wearing the Ikat Stella Bikini, enjoying summer sunshine with stylish sunglasses.

Ikat Stella Bikini: girl in halter top and hipster shorts by pool, showcasing vibrant Ikat design in seafoam, pink and coral.

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Ikat Stella Bikini

$40$24

In The Wild Standard Button Down shirt featuring a classic tailored design with a forest print.

Boy wearing In The Wild Standard Button Down shirt with a tie, perfect for formal occasions.

In The Wild Standard Button Down worn by a boy in a stylish gray suit, showcasing a tailored look for special occasions.

A young boy in a stylish In The Wild Standard Button Down shirt and blazer reading a newspaper in a sophisticated setting.

A young boy wearing a black velvet suit and bow tie, representing the In The Wild Standard Button Down style.

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In The Wild Standard Button Down Shirt

$60

Pair of dark blue checkered dress pants on a white background stylish boys' dress pants with pockets and an adjustable waistband.

Stylish boy in Indigo Wales Check Stretchy Suit Pants sitting on a chair with a bookshelf in the background.

A boy wearing Indigo Wales Check Stretchy Suit Pants with a dress shirt and bow tie, holding a suit jacket.

Boy wearing Indigo Wales Check Stretchy Suit Pants with a suit jacket and bow tie, perfect for formal occasions.

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Indigo Wales Check Stretchy Suit Pants

$70

Ivory Expedition Puffer Coat with removable faux fur hood, perfect for winter adventures and maximum warmth.

Ivory Expedition Puffer Coat featuring a luxe faux fur hood and practical pockets for everyday adventures.

Ivory Expedition Puffer Coat displayed in beige color with buttons and pockets, featuring a warm puffer design.

Ivory Expedition Puffer Coat with luxe faux fur hood and ski goggles for ultimate winter protection.

Ivory Expedition Puffer Coat worn by a model with a faux fur hood trim against a neutral background.

Boy wearing an Ivory Expedition Puffer Coat with a faux fur hood trim, perfect for cold weather adventures.

Girl wearing an Ivory Expedition Puffer Coat with a colorful knitted hat in a park setting.

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Ivory Expedition Puffer Coat

$175

Just Peachy! Majorca Shorts in soft peach with orange drawstring and pockets, perfect for summer adventures.

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Just Peachy! Majorca Shorts

$40$24

Keep Smiling Graphic Tee featuring a large yellow smiley face on a grey background.

Keep Smiling Graphic Tee worn by child with yellow sunglasses and smiley face design.

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Keep Smiling Graphic Tee

$35$21

Knit Majorca Shorts in vibrant space dyed yarn with raw-edge pockets and contrast stitching.

Girl wearing Knit Majorca Shorts and a pink tank top with popsicle design, perfect for summer play.

Child wearing a stylish graphic tee and Knit Majorca Shorts in a natural outdoor setting.

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Knit Majorca Shorts

$40$24

Lemon Chill Swim Trunks featuring colorful gamer design with UPF 50+ protection for kids.

Child wearing Lemon Chill Swim Trunks and a blue rashguard, perfect for summer fun.

Boy wearing Lemon Chill Swim Trunks and gametime long sleeved rashguard with UPF 50+ protection.

Lemon Chill Swim Trunks featuring vibrant patterns and UPF 50+ protection perfect for little gamers.

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Lemon Chill Swim Trunks

$50$30

Lemonade Day Party Shirt featuring a vibrant yellow pattern of lemons, perfect for festivities and casual wear.

Lemonade Day Party Shirt featuring bright lemon patterns on a yellow background, ideal for festive occasions.

Child wearing a Lemonade Day Party Shirt with a fun lemon print at the beach, capturing summer vibes.

Lemonade Day Party Shirt featuring a boy in a blue suit and yellow shirt at the beach.

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Lemonade Day Party Shirt

$44$26

Light Blue Denim Josie Overall Dress with ruffle trim and button details, perfect for sunny days.

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Light Blue Denim Josie Overall Dress

$55$33

Light Blue Denim Rhodes Shorts with frayed hems and colorful patches on the back pockets.

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Light Blue Denim Rhodes Shorts

$44$26

Light Khaki Skinny Twill Pants for boys, perfect for school and outings, combining style and comfort.

Boy wearing Light Khaki Skinny Twill Pants with a dark blazer and brown shoes

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Light Khaki Skinny Twill Pants

$45$27

Light Wash Denim Shorts for casual styling, featuring a high-quality fabric and classic light wash color.

Light Wash Denim Shorts showing the back view with pockets and fringed hem.

Light Wash Denim Shorts paired with a striped sweatshirt, ideal for casual summer outfits.

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Light Wash Denim Shorts

$51$31

Lightning Bolt Adler Tee featuring a colorful lightning bolt graphic design on a white long-sleeve shirt.

Lightning Bolt Adler Tee featuring a girl wearing a white top with a colorful lightning bolt design.

A young girl wearing the Lightning Bolt Adler Tee, styled with a colorful vest and purple leggings.

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Lightning Bolt Adler Tee

$44

Lightning Bolt Samantha Sweatpants in pale pink and white tie-dye with flared design and lightning bolt details.

Girl wearing Lightning Bolt Samantha Sweatpants in pink marble tie-dye with lightning bolt designs.

Girl wearing Lightning Bolt Samantha Sweatpants while drawing with chalk on pavement.

Girl wearing Lightning Bolt Samantha Sweatpants with flared legs and colorful lightning bolt designs in a park.

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Lightning Bolt Samantha Sweatpants

$55

Lightning Bolt Slouchy Sweatshirt in pale pink tie-dye with vibrant lightning bolt graphics in pink, blue, orange, and purple.

Lightning Bolt Slouchy Sweatshirt worn by a smiling girl, featuring tie-dye and vibrant lightning bolt graphics.

Lightning Bolt Slouchy Sweatshirt in pink tie-dye with vibrant lightning bolt graphics, styled with matching pants.

Child wearing a Lightning Bolt Slouchy Sweatshirt drawing with chalk on pavement outdoors.

Child wearing Lightning Bolt Slouchy Sweatshirt with vibrant graphics in pink, blue, orange, and purple.

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Lightning Bolt Slouchy Sweatshirt

$55

Lightning Bolt Stanton Joggers with soft multi-colored fabric, pockets, and a lightning bolt patch.

Little girl wearing Lightning Bolt Stanton Joggers and matching top, showcasing colorful design and lightning bolt patch.

Girl wearing Lightning Bolt Stanton Joggers and matching sweatshirt, showcasing colorful fabric and lightning bolt design.

Close-up of the lightning bolt patch on the Lightning Bolt Stanton Joggers, featuring colorful patterns and soft fabric.

Close-up of Lightning Bolt Stanton Joggers showing soft multi-colored fabric and drawstring detail.

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Lightning Bolt Stanton Joggers

$60

Lightning Swim Trunks featuring an electric lightning bolt pattern with mesh lining and elastic waistband.

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Lightning Swim Trunks

$50$30

Lilac Mary Dress featuring a flowy design and colorful rainbow pom pom trim for girls.

Girl wearing a Lilac Mary Dress with rainbow pom pom trim, perfect for summer outings.

Girl wearing a lilac flowy dress with rainbow pom pom trim, showcasing the Lilac Mary Dress.

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Lilac Mary Dress

$51

Line Shark Graphic Tee featuring vibrant line drawing of a shark with a colorful gradient on a gray background.

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Line Shark Graphic Tee

$35$21

Lobster Stripe Bow Tie featuring a striped pattern with playful lobster designs in vibrant red.

A young boy wearing a Lobster Stripe Bow Tie paired with a red shirt, showcasing a playful and stylish look.

Lobster Stripe Bow Tie in a gift box with a fun lobster design, perfect for adding personality to formal wear.

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Lobster Stripe Bow Tie

$25$15

Lobster Trouser Shorts featuring a vibrant lobster pattern, perfect for summer gatherings.

Child wearing Lobster Trouser Shorts with a red shirt and sunglasses, perfect for summer events.

Lobster Trouser Shorts styled with a coral blazer on a young boy, showcasing fun lobster patterns for summer fashion.

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Lobster Trouser Shorts

$55$33

Lowrider Graphic Tee featuring a classic car and palm trees on a Cloud Heather background.

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Lowrider Graphic Tee

$35$21

Medium Wash Liana Pant, wide-legged jeans for girls with front and back pockets in medium wash.

Girl wearing Medium Wash Liana Pant and stylish jacket, showcasing a trendy look for kids.

Two girls playing jump rope outdoors, one wearing Medium Wash Liana Pant, showcasing fun and style in casual attire.

Two girls playing jump rope, wearing stylish outfits showcasing the Medium Wash Liana Pant.

Medium Wash Liana Pant back view showcasing wide leg design and pockets.

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Medium Wash Liana Pant

$70

Medium Wash Slim Leg Denim - stylish jeans for boys with cool medium wash and slim fit.

Medium Wash Slim Leg Denim worn by a stylish boy sitting on a chair, showcasing casual fashion.

Boy wearing Medium Wash Slim Leg Denim with a grey hoodie, stylishly posing in front of a vintage chair.

Boy in Medium Wash Slim Leg Denim and gray hoodie leaning on a chair, showcasing stylish kids' fashion.

Boy in medium wash slim leg denim holding a basketball, wearing a light blue sweater on a basketball court.

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Medium Wash Slim Leg Denim

$59

Metallic Aqua Leggings showcasing a shiny aqua color perfect for fashion and comfort.

Girl modeling Metallic Aqua Leggings with a black graphic sweater, showcasing a stylish and vibrant outfit.

Child running on track wearing Metallic Aqua Leggings with a colorful vest, showcasing comfort and style.

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Metallic Aqua Leggings

$45

Metallic Pink Leggings showcasing a shiny fabric, perfect for girls' parties and dance classes.

Girl wearing Metallic Pink Leggings styled with a gray and pink top, showcasing a fun and playful outfit.

Girl wearing Metallic Pink Leggings with a colorful jacket and hat, perfect for stylish outfits.

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Metallic Pink Leggings

$45

Mirage Rash Guard featuring playful dolphin design and smiley face for kids' swim protection.

A boy wearing a Mirage Rash Guard in tangerine colors with sunglasses, smiling and ready for summer fun.

Two boys wearing Mirage Rash Guard swimsuits sitting by the pool, enjoying summer fun and sunshine.

Kids enjoying summer fun by the pool wearing Mirage Rash Guard and swimwear, ready to make a splash.

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Mirage Rash Guard

$40$24

Multi Bike Shorts in colorful abstract print, ideal for sporty outfits and casual wear.

Stylish girl wearing Multi Bike Shorts and matching Callaway Tee in vibrant colors, perfect for sporty outfits.

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Multi Bike Shorts

$35$21

Multi Erika Swimsuit in vibrant summer colors with a shiny shell design for girls.

Multi Erika Swimsuit on a girl enjoying summer by the pool with sunglasses and beach balls in the background.

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Multi Erika Swimsuit

$44$26

Multi Floral Raya Cardigan Set featuring vibrant fuzzy flowers in pink, blue, and orange on a cozy black layer.

Multi Floral Raya Cardigan Set featuring a cozy black cardigan with vibrant fuzzy flowers and a pink undershirt.

Multi Floral Raya Cardigan Set worn by a girl on a swing, featuring colorful fuzzy flowers in pink, blue, and orange.

Multi Floral Raya Cardigan Set featuring vibrant fuzzy flowers in pink, blue, and orange on a black cardigan.

Multi Floral Raya Cardigan Set pink undershirt with long sleeves, perfect for layering and comfort.

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Multi Floral Raya Cardigan Set

$52

Multi Ikat Elsa Tee in bright pink, blue, and yellow chevron pattern, 100% cotton, super-soft fabric.

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Multi Ikat Elsa Tee

$35$21

Multi Ikat Novia Romper featuring vibrant colors and soft cotton material, perfect for summer fun.

Girl in a Multi Ikat Novia Romper holding a dandelion, enjoying a summer day outdoors.

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Multi Ikat Novia Romper

$51$31

Multi Laurel Top featuring a soft, multicolor design with blue arm cuffs and a high-low length.

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Multi Laurel Top

$55

Multicolor Daisy Circle Tee featuring bright yellow fabric with colorful daisy designs, perfect for summer.

Multicolor Daisy Circle Tee with vibrant daisy flower design in yellow, pink and orange colors on a light background.

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Multicolor Daisy Circle Tee

$35$21

Multicolor Daisy Naxios Dress featuring vibrant flower brushstroke details in bright summer colors.

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Multicolor Daisy Naxios Dress

$79

Navy Blue Beach Shirt for kids, featuring lightweight fabric and classic design, perfect for summer adventures.

Child wearing a blue shirt standing outdoors with greenery in the background

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Navy Blue Beach Shirt

$50

Navy Blue Bush Hat with playful pompom top and chunky knit design for winter warmth.

Child enjoying winter fun while wearing a Navy Blue Bush Hat and sledding down a snowy hill.

Happy child wearing a Navy Blue Bush Hat playing in the snow during winter. Perfect for cozy winter style!

Navy Blue Bush Hat worn by a young boy in a cozy winter jacket outdoors.

Navy Blue Bush Hat with yellow patterns and a fade cuff for stylish winter warmth.

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Navy Blue Bush Hat

$34

Navy Checkerboard Ruby Sweatshirt showcasing colorful checkerboard pattern and stylish crewneck design.

Close-up of the Navy Checkerboard Ruby Sweatshirt showcasing its vibrant checkered pattern and soft fabric.

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Navy Checkerboard Ruby Sweatshirt

$60

Navy Daisy Day Party Shirt featuring a vibrant floral pattern, perfect for casual or festive occasions.

Child wearing a Navy Daisy Day Party Shirt with white pants and gray shoes, perfect for parties and festivities.

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Navy Daisy Day Party Shirt

$44$26

Navy Novelty Willow Top in soft velvet with raised striped patterns, perfect for winter celebrations.

Navy Novelty Willow Top worn by a girl with shiny silver pants, perfect for winter holiday celebrations.

Navy Novelty Willow Top close-up showcasing soft velvet material and raised striped patterns.

Navy Novelty Willow Top image showing soft velvet material and raised striped patterns.

Navy Novelty Willow Top close-up showing soft velvet material with raised striped patterns and textured design.

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Navy Novelty Willow Top

$55

Navy Shine Flare Leggings featuring a sparkly finish and an elastic waistband for comfort and style.

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Navy Shine Flare Leggings

$50

Navy Velvet Leggings showcasing soft texture and perfect stretch for holiday play.

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Navy Velvet Leggings

$45

Navy/Cranberry Plaid Flannel Shirt for boys, featuring a classic design and cozy fabric, perfect for casual or dressy occasions.

Boy wearing a Navy/Cranberry Plaid Flannel Shirt over a graphic tee, smiling and looking stylish.

Boy smiling in a Navy/Cranberry Plaid Flannel Shirt, showcasing its classic design and comfortable fit.

A boy wearing a gray sweatshirt with an astronaut graphic, showcasing a stylish casual outfit in a park.

Navy/Cranberry Plaid Flannel Shirt collar detail showcasing its classic design and cozy fabric for boys.

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Navy/Cranberry Plaid Flannel Shirt

$55

Navy/Khaki Plaid Snow Fleece Shirt featuring a warm flannel design with chest pockets and a stylish plaid pattern.

Two children walking outdoors in a Navy/Khaki Plaid Snow Fleece Shirt and Club Pants in Khaki Plaid.

Navy/Khaki Plaid Snow Fleece Shirt showcasing thick flannel fabric and button details for winter warmth.

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Navy/Khaki Plaid Snow Fleece Shirt

$60

Neon Lights Rhodes Shorts featuring colorful distressed denim with a relaxed fit and vibrant hues.

Girl wearing Neon Lights Rhodes Shorts and a colorful bucket hat at a carnival ring toss game.

Back view of Neon Lights Rhodes Shorts in colorful pink and yellow tie-dye pattern with faded hem.

Close-up of Neon Lights Rhodes Shorts showcasing vibrant pink denim with detailing and colorful lining.

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Neon Lights Rhodes Shorts

$44$26

Neon Orange Carrie Dress featuring an embroidered sunshine patch and back cut-out for summer fun.

Girl wearing a Neon Orange Carrie Dress with an embroidered sunshine patch and a back cut-out, perfect for summer fun.

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Neon Orange Carrie Dress

$51$31

Noir Micro Plaid Stretchy Mod Suit worn by a child with curly hair, posing in a stylish room.

Noir Micro Plaid Stretchy Mod Suit displayed with blazer and trousers for kids, combining style and comfort.

Boy wearing a Noir Micro Plaid Stretchy Mod Suit with a magnifying glass in a library setting.

Close-up of buttons and fabric detail on the Noir Micro Plaid Stretchy Mod Suit jacket.

Noir Micro Plaid Stretchy Mod Suit waist and pockets detail showcasing stylish design and comfortable fit for children.

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Noir Micro Plaid Stretchy Mod Suit

$195

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